February 27, 2012
The newspaper revenue cliff is economic, not political
Here’s a depressing sight for anyone who loves newspapers. Ad revenues for print have fallen off a cliff.
If you follow the link below to the original article, you might want to avoid reading the comments. They have devolved into a depressing harangue against perceived liberal bias in U.S. newspapers.
As a Canadian, I can’t really speak to whether there is any justification for this view, but I can’t help feel it is a red herring. Even hard-core conservative entrepreneurs would place an ad in a newspaper if they knew it would make them money
The problem for newspapers comes down to competition. Other media platforms, including the Internet, offer compelling and innovative ways for advertisers to reach new customers. And newspaper owners are finding it hard to keep up.
Link: Newspaper Ad Revenues Fall to 60-Yr. Low in 2011