February 16, 2012
The right two per cent
An interesting tidbit from Social Media Week in Washington, D.C., regarding a study showing only two per cent of Americans use Twitter as a key news source:
Just as technology products pass first through a small set of influential early adopters who tell everyone else whether to buy them, content has early adopters online. By another name we might call them “news junkies” who watch the news most closely and alert a larger circle of friends to the important stuff.
They’re the influential people we need to reach.
Link: 6 things we learned about journalism from Social Media Week