newsonaut


Outer space? What about inner space?

March 5, 2012


National Post takes the plunge into ebooks

It’s good to see the National Post jumping in with both feet to get a handle on what works and what doesn’t in the world of ebooks. It’s an obvious way for newspapers to repackage content in a way that people are willing to pay for.

Since December, in less than three months, the paper’s published six ebooks — at a time when even many larger news organizations are testing the waters more hesitantly. The Post is trying it all — long-form reportage, columnist best-ofs, investment advice, and even movie reviews — all in an effort to learn what works as quickly as possible.

With print ad revenues falling off a cliff, this no time to be hesitant.

Link: To learn what works (quickly), Canada’s National Post dives deep into ebooks




by Mark Rogers © 2010-2019