March 5, 2012
It’s good to see the National Post jumping in with both feet to get a handle on what works and what doesn’t in the world of ebooks. It’s an obvious way for newspapers to repackage content in a way that people are willing to pay for.
Since December, in less than three months, the paper’s published six ebooks — at a time when even many larger news organizations are testing the waters more hesitantly. The Post is trying it all — long-form reportage, columnist best-ofs, investment advice, and even movie reviews — all in an effort to learn what works as quickly as possible.
With print ad revenues falling off a cliff, this no time to be hesitant.