March 5, 2026
Expect to see AI become more engaging
With ads now showing up in ChatGPT, there is a worry that the answers will turn into sales jobs for the advertisers. That’s too obvious, and is unlikely to happen — at least in the short term.
What is more likely is that the AI will try to lead us down more rabbit holes, hoping to engage us by being more “helpful” than ever.
Already, pretty much every answer ends with an offer of further help. “Would you like me to ... ?”
I predict that initial responses will be tailored to make you want to follow up with even more questions. More questions means more opportunities to show more ads, which of course generates more revenue.
For example, instead of giving a straight-up answer, it might say there different way of approaching the question, forcing you to ask another one.
If you don’t like it, you can always switch to a paid version.