newsonaut


by Mark Rogers

December 16, 2011


All you need is a profit

John Robinson has this response to a prediction from USC Annenberg that most newspapers will be gone in five years:

I have not read the entire report because it’s behind a paywall, but I feel comfortable in responding with two words: Wanna bet? Circulation is dropping, but Sunday has flattened out. Most papers are profitable, and many have margins in the double digits. Not like the good old days, but what is?

This is more in line with I’m seeing. Newspaper owners are finding innovative ways to remain profitable. That doesn’t mean they should be blind to the future, though.

Link: The Vanishing Newspaper, updated




by Mark Rogers © 2010-2018