December 13, 2011
Mark Rock in The Wall:
However, where social media really comes into its own is when it comes to sourcing, curating and creating original content. Far from being an unnecessary addition to an otherwise strong story, in some cases, social may be the best way to give a complete picture of an event or situation.
The one thing journalists will always have to do is reach out to people where they are. And if they’re on Twitter and Facebook, then we’ll have to be on Twitter and Facebook.